The Weeding of North America
The cannabis industry is enjoying skyrocketing growth in North America. Legalization is spreading across the US and Canada, and support for more legalization continues to increase as well. With all this growth, some growing pains for marijuana businesses are inevitable, especially for cannabis deliveries, which can present a whole new set of challenges.
However, cannabis industry leaders know delivery is a competitive differentiator and a catalyst for high profits. Marijuana businesses require robust cannabis fulfillment platforms with courier tracking to harvest their share of the green.
The legalization of marijuana business is sweeping across the U.S. and Canada. Nine states have legalized Marijuana for recreational use, and 30 states have legalized for medical use. In Canada, the legalization begins in October.
Acceptance of marijuana is on the rise as well. Per Business insider, a recent Gallup Poll suggests that a majority of Americans, 64%, support marijuana legalization.
Along with the acceptance and legalization of cannabis, the marijuana industry is growing dollars-wise, too. Business Insider reported that marijuana sales were $9.7 billion (with a b) in 2017 across North America. Per the report from cannabis industry research firms ArcView Market Research and BDS Analytics, that figure is a 33% increase over prior year.
All of this product needs to be delivered, too, and marijuana delivery businesses are sprouting up to do it. In February 2017, Oregon became the first state that allowed marijuana deliveries to consumers’ homes. By January 2018, per US News and World Report, 235 of the 520 licensed retail marijuana operators in Oregon have delivery permits.
California and Nevada also legalized delivery of weed. However, along with legalized marijuana delivery came new problems.
California legalized recreational use of marijuana in January 2018. However, the law allowed cities to determine what kind of marijuana businesses could set up in their town, and some cities said, “None, thank you.” Marijuana delivery companies quickly discovered some cities and counties who banned marijuana businesses also banned marijuana deliveries, citing their authority to prohibit marijuana business of any kind within their boundaries. The Sacramento Bee reports a new law, California State Senate Bill 1302, will permit legitimate weed couriers to deliver anywhere in California regardless of city or county bans.
While the California marijuana delivery situation is on the way to resolution, it shows how marijuana delivery still has some obstacles to smooth operations. Also, other states have concerns and have balked at legalizing marijuana delivery. Colorado, the first state to legalize marijuana for recreational use, is one of them, with bills failing two times since legalization in 2012. Washington, Alaska and Washing D.C. are other states also reluctant to legalize marijuana deliveries.
Enterprising marijuana delivery businesses have worked around this problem in states where marijuana legislation has not supported their efforts. In D.C, where possession is legal but selling marijuana is not, some marijuana delivery businesses sell other products and include marijuana the delivery for free according to US News and World Report.
All of these marijuana delivery differences and unique situations dictated by the state law illustrate that infrastructure and details of the cannabis industry are still smack in the middle of the development stage.
Marijuana businesses with delivery services are developing, too. Part of their evolution requires a reliable delivery team with excellent logistical tools and communication. Many marijuana businesses have already begun copying functionality of Uber, Lyft and Postmates to satisfy the delivery portion of their business. However, other emerging technologies, like OnlyJane, are including courier tracking with a comprehensive marijuana fulfillment platform.
Courier Tracking Isn’t New to Legitimate Business Even if Marijuana Is
Courier tracking systems have been in place for other industries for decades. Purveyors of various goods and services can always locate where their orders are and communicate with the delivery partners that have them. Using GPS tracking, courier tracking software provides visibility to the exact location of the order at any moment.
Marijuana businesses need the same tracking information as they grow and flourish. The right courier tracking systems can provide the data a dispensary needs to stay on top of their last-mile deliveries and minimize their costs. Furthermore, the courier tracking tools provide cannabis collectives peace of mind while also adding a level of professionalism to their operations. After all, legalization has made the marijuana business a legitimate operation; it should also have legitimate tools.
Courier tracking also provides an excellent experience for their growing customer base. Like the marijuana business owners, customers like to see where their product is and when it might arrive. Having the ability to do so with their weed order the same way they can their UberEats or Postmates delivery will elevate the marijuana business in the customers’ perception from a budding industry to a legitimate pot provider.
The concept of courier tracking from a courier’s point of view could feel like Orwell’s 1984 with the fictional entity Big Brother watching. However, the reality is many courier tracking systems are also excellent tools for the couriers themselves. For example, if a courier is on duty and near the location of a new order, the marijuana business owner can assign that courier another delivery with the swipe of the screen. Or couriers can submit their availability or even claim the newly placed order themselves, securing more income for their shift. Some savvy couriers could incorporate a delivery route for routine driving, such as to work or to campus, making that mileage a tax deduction. Many courier tracking systems provide the access for couriers to manage these functions on the go from their mobile device.
Legalization Requires Establishing Legitimacy
The cannabis industry is growing fast and marijuana business owners need to grow with it. Along with legalization comes legitimization and an expectation of a certain level of professionalism. Marijuana fulfillment platforms with courier tracking functionality can elevate the operations of a cannabis dispensary. Moreover, it will add more green to the bottom line—and that is something all marijuana business owners can agree is dope.